In today’s digital landscape, businesses are increasingly relying on AI answer engines like ChatGPT to engage with customers, generate content, and provide instant answers. Google’s share of the search market has dropped below 90% for the first time in years, and LLMs such as ChatGPT are a major driving force behind this.
Our ChatGPT optimisation service specialises in helping UK businesses get their content cited by ChatGPT when users ask relevant questions. This drives qualified referral traffic back to your site, boosting enquiries, leads, and sales.
Unlike general LLM optimisation or broader AI SEO (covered on our other dedicated pages), this service focuses exclusively on strategies to make your brand and content more visible and preferable in ChatGPT’s generated responses. By appearing as a trusted, authoritative source in AI answers, you capture high-intent users at the moment they seek solutions—often leading to higher conversion rates than traditional search traffic.
ChatGPT optimisation—also known as Generative Engine Optimisation (GEO) tailored for ChatGPT—involves refining your website content, social media posts, and overall online presence so that ChatGPT is more likely to cite, quote, or recommend your brand in its answers.
When a user asks ChatGPT something like “What’s the best [product/service] for [specific need] in the UK?”, the model draws from its knowledge and real-time retrieval to generate a response. Our service optimises your content to increase the chances of inclusion, often with direct links that send traffic your way. This isn’t about optimising how you use ChatGPT (e.g., prompt engineering or API efficiency)—it’s about making your business the one ChatGPT chooses to reference, turning AI conversations into real website visits and revenue.
Traditional SEO targets Google and other search engines to rank higher in blue-link results, focusing on keywords, backlinks, technical factors, and user experience metrics to attract clicks from search engine results pages.
ChatGPT optimisation operates differently: ChatGPT doesn’t display ranked lists—it synthesises answers from trusted sources, often summarising or paraphrasing them with citations. Success here relies on:
While strong traditional SEO helps (as ChatGPT often pulls from web searches via Bing), GEO for ChatGPT requires additional tactics like conversational phrasing, unique insights, and multi-source authority building. Our service complements your existing SEO without duplicating efforts.
Optimising specifically for ChatGPT remains the smartest priority in 2026.
ChatGPT still dominates the generative AI market with a 68% share. Other AI answer engines are well behind with Perplexity at 10%, Gemini at 4%, and Copilot at 3%.
This leadership is driven by massive adoption and first mover advantage, with ChatGPT boasting around 800 million weekly active users according to multiple 2025-2026 reports from OpenAI, DemandSage, and Exploding Topics. Its balanced citation style—typically drawing from 5 sources per response—favours authoritative, structured content sourced via Bing, making targeted GEO tactics highly effective for increasing visibility and high-intent referral traffic.
While Gemini grows rapidly and Grok offers real-time social integration, their smaller shares limit broader commercial impact, so focusing on ChatGPT first delivers the highest ROI as AI-driven discovery expands.
Partnering with us delivers measurable gains:
Clients see improved visibility in AI answers, with some reporting noticeable upticks in organic referrals from ChatGPT.
Geoff Parker has worked in digital marketing and SEO since 2005. He has helped start businesses to mid size corporations to large pan European household brands achieve their online marketing goals. To name but a few companies, he has worked with the likes of Allianz, Sports Direct, Hills Pet Food and many more.
Since November 2024, Geoff has specialised in AI Search Optimisation and the practical application of Generative Engine Optimisation for B2B clients in the UK. His early adoption of LLM-focused strategies has placed Blue Ocean Media at the forefront of AI search marketing, and he now leads the GEO offering as an AI optimisation consultant supporting forward-thinking B2B organisations.
GEO Geoff says “As of 2025, the average business is receiving up to 5% of their website visits from AI search. By 2030 this number is expected to be 50% for those that are optimised. Already we have seen optimised results for clients up to 78% of their traffic from AI search results. The time for companies to act is now.”
