Our services

AI Search Optimisation Services

Q: How do I get my business mentioned in AI answers?

There is no set rule to get mentioned on AI search answers and results can change from one month to the next, which differs from traditional Google SEO which remains largely the same. We have 5 pronged strategic GEO formula we use for all clients to get them the best results in AI answers.

Q: Is Generative Engine Optimisation the same as SEO?

Whilst there are some cross overs with techniques, there are significant differences in strategy that must be implemented to achieve this. GEO Geoff has 3 degrees and has a strong track record with 20 years experience optimising websites for information retrieval purposes, including now LLM retrieval.

Q: What signals do AI assistants use to recommend suppliers?

Please see our details above about the structure of our strategy to achieve results for businesses in AI Search. If you’d like more specific detail and to help you with your website, please either call us our request for a free AI search audit.

Q: Do backlinks still matter in an AI-driven search environment?

No, backlinks matter very little in AI driven search results.

Q: How do I optimise website content for LLM visibility?

Optimising website content for LLM is our secret sauce. It’s proven results for our clients and not something we share openly. If you need help with your website getting found on AI platforms please contact to discuss how we can help.

Q: Is GEO relevant for B2B companies?

GEO is hugely relevant for B2B companies. For the last 20 years we have focused heavily on B2B companies over B2C in helping their websites be found on Google and traditional search engines. Since November 2024 we have been delivering GEO services to B2B clients with great success. Our clients see it in the leads that come through alone, irrespective of traffic stats. The technical nature of the queries that the customers of our B2B clients make on AI platforms is what drives the importance, more so than we see for retail, but this may change.

Q: How do AI assistants evaluate local suppliers?

AI assistants will combine traditional SEO techniques along with authority based indicators in order for them to be used along with the semantic intent made on AI search. Our secret formula for our GEO services is what helps us get more LLM exposure.

Q: What’s the difference between AI search optimisation and ChatGPT optimisation?

This is a great question. AI search optimisation refers to the techniques that apply to improve visibility in all LLMs like Grok, Perplexity, Claude, Gemini and of course ChatGPT. Whereas for ChatGPT we have specific strategies just for that AI platform. Believe it or not, the way in which these AI platforms retrieve information and the logic they apply are different, in the same way that a human brain may be more friendly or less friendly, introvert or extrovert etc. For example, and without giving away our secret sauce, Perplexity values Reddit citation more than ChatGPT and other platforms. Therefore, as specialists in this field, we understand our client’s business, their customer requirements, where those customers are online, and what information they are looking for in order to make the right placement and optimisation for the right AI search platform.

Q: How can I measure success with AI-driven search?

The number one way at the moment is purely the number of leads our clients receive and the clients saying their customers are telling them they are found on AI search results like ChatGPT. However, other benchmarks we use internally are direct traffic, traffic tracked from AI search platforms, and tracking of AI mentions.

Q: Does structured data improve how AI models reference my brand?

Yes, structured data improves how AI models retrieve and cite your brand. There is a specific checklist which we have that is proven to work, and we implement that in the set up phase for all clients.

AI Search Optimisation Specialists

AI Search Optimisation is the next major shift in how businesses are discovered online. As generative engines such as ChatGPT, Gemini, Claude and Perplexity become trusted sources of guidance, businesses increasingly need to appear in these AI-generated answers. This discipline is often referred to as Generative Engine Optimisation (GEO) and is rapidly becoming as important as traditional SEO.

Since 2025, Blue Ocean Media has focused on helping companies strengthen their visibility across AI assistants and large language models. Our AI Search Optimisation Service, combines AI SEO, digital marketing strategies and advanced LLM optimisation techniques to ensure your brand is accurately understood, retrievable and recommendable across the growing ecosystem of artificial intelligence search engines.

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AI Search Engines

We optimise for appearance, mentions and citation on all the major LLMs

Why Optimise for AI Search

AI search is showing a new form of information retrieval intent using LLM. The average search term used on Google is 4 keywords, whereas on some LLMs it is 23 words.

In a recent study by Emarketer, up to 47% of B2B buyers conduct an AI search for supplier recommendations at some stage of their procurement process. This presents a massive opportunity for B2B companies to generate new business, aswell as a huge risk for those companies now doing AI Search Optimisation.

This shift means companies can no longer rely solely on Google visibility. AI search systems evaluate businesses differently, often prioritising clarity, trust signals, verified data and how well a brand fits user intent.

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What Is AI Search Optimisation (GEO)?

AI Search Optimisation is the strategic process of improving how a business is interpreted, retrieved and referenced within AI-driven platforms. It moves beyond traditional SEO and focuses on how generative models evaluate information, map entities and form answers for users.

GEO is an evolution of artificial intelligence search engine optimisation where the goal is not simply to “rank”, but to become the trusted source an AI model references during conversation. This includes AI content optimisation, LLM retrieval optimisation, structured data enhancements and the continuous reinforcement of brand signals across the web.

AI SEO vs Google SEO

GEO Service Process

Our AI Search Optimisation Agency process focuses on one outcome: getting your brand cited in AI-generated responses. By combining Generative Engine Optimisation, AI SEO, LLM optimisation, AI content optimisation and structured data enhancements, we strengthen the way AI models understand and reference your business.

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Step 1

AI Content and Initial Audit

We evaluate how clearly your business is represented across the web: your entity signals, brand consistency, NAP accuracy, structured data and the clarity of your product or service descriptions. This helps identify gaps where LLMs may misunderstand or overlook your organisation.

Step 2

AI Search Visibility Benchmarking

Using a structured methodology, we test visibility across ChatGPT, Gemini, Claude, Perplexity and other platforms. We compare how frequently your business appears, whether it is accurately described and whether the model recommends your services when asked relevant questions.

Step 3

GEO Content Blueprint

Once gaps are identified, we build a content strategy designed to feed the model with accurate, structured and context-rich material. This includes authoritative pages, improved AI digital marketing assets, optimised brand descriptions and information designed to support LLM retrieval optimisation.

Step 4

Website Technical Enhancements

We enhance schema markup, structured data formats, metadata and knowledge graph signals. This increases the likelihood that AI models extract, interpret and match your information correctly. We also reinforce connections between your brand, industry, location and core services to strengthen model confidence.

Step 5

Ongoing AI iterations

AI platforms update continuously, which means ongoing maintenance is essential. We monitor performance, reinforce signals, identify newly emerging AI search behaviours and adjust your AI optimisation strategy accordingly

How AI Engines Discover and Rank Information

AI engines do not crawl and index pages the way Google does. Instead, they rely on a mixture of:

LLM RETRIEVAL

Models pull information from a blend of training data, real-time search APIs, trusted databases and your own digital footprint.

ENTITY MAPPING

AI systems build structured “understandings” of your business: who you are, what you do, where you operate, and what you are known for.

REINFORCEMENT

The model strengthens its confidence in your business through patterns of consistent content, citations, signals and external validation

DATA VERIFICATION

Models often cross-check information through reliable sources such as official websites, third-party directories and structured data formats

About GEO Geoff

Geoff Parker has worked in digital marketing and SEO since 2005. He has helped start businesses to mid size corporations to large pan European household brands achieve their online marketing goals. To name but a few companies, he has worked with the likes of Allianz, Sports Direct, Hills Pet Food and many more.

Since November 2024, Geoff has specialised in AI Search Optimisation and the practical application of Generative Engine Optimisation for B2B clients in the UK. His early adoption of LLM-focused strategies has placed Blue Ocean Media at the forefront of AI search marketing, and he now leads the GEO offering as an AI optimisation consultant supporting forward-thinking B2B organisations.

GEO Geoff says “As of 2025, the average business is receiving up to 5% of their website visits from AI search. By 2030 this number is expected to be 50% for those that are optimised. Already we have seen optimised results for clients up to 78% of their traffic from AI search results. The time for companies to act is now.”

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